Tassie-based winemaker Samantha Connew wanted to upgrade their winery’s website and online cellar door to the best platform in ecommerce: Shopify. With Stargazer gaining significant traction in restaurants and wholesale the time had come to reach a broader retail market. As a local Shopify Partner since 2018, Getbusi was the natural choice.

Screenshots of Stargazer's new website

How it started

The collaboration started by working with Stargazer’s graphic designer to migrate the existing website to Shopify. Special care was needed to capture their detailed visual identity within the context of a premium Shopify theme.

During this process Getbusi helped develop automations to cut down on admin time: syncing sales data to Xero, and building custom Shopify templates to incorporate features like dynamic tasting notes. These enhancements allow staff to glide through order fulfilment, customer communication, and inventory tracking.

How it’s going

Since launch, Stargazer’s online retail sales have taken off nationally. As their profile continues to grow, Getbusi has been on deck to help develop a number of initiatives including:

Establishing a tiered wine club subscription using a third-party Shopify add-on.
Integrating an online booking platform for Stargazer’s new tasting room.
Setting up Shopify’s point-of-sale system for in-person sales at the winery.