As the 2014–15 fishing season comes to a close it's a good time to reflect on the work we've put into the Infish app over the past few years. As a keen angler it's been a pleasure working with the Inland Fisheries Service on the development of this app. With the user base heading into the thousands, the take up by anglers has been pleasing. We hear a lot of talk about big data these days but it can be worth remembering that even small data can become overwhelming.

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Business Catalyst is our CMS of choice for website projects. Its built in reporting is pretty great, but augmenting those with Google Analytics has its own advantages:

• Goal Flow and Funnel Visualization
• Remarketing
• Third party campaign tracking

This is a technical guide on doing just that. It also includes some code using the new liquid template tags.

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